We Help Make Possible the Celebration of Imagination

Springfield® Collection – Bringing Creativity to Playtime since 1996. For over 20 years children have immersed themselves in their imagination with The Springfield® Collection brands. Our high quality, yet value, brands include many categories such as dolls, clothing, shoes, accessories, plush, pets and more. We bring joy and creativity to homes across the country. Play, Imagine, Love!

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Springfield Collection
Target Consumer

  • Creative
  • Value-driven
  • Young
  • Innocent

Mothers and grandmothers of girls, between the ages of 4-9, who encourage their loved ones imaginative play with 18-inch dolls.