We Help Make Possible the Celebration of Imagination

BU-tiful™ by Springfield®  was inspired by girl power and intended to remind girls that they are beautiful inside and out. It is a giftable 18 inch doll collection that offers inspiration and high fashion. Our new doll’s face has strong, yet feminine features that express her personality and bring her to life. To extend the play pattern the    B-Utiful™  line also includes cuddly pets with matching outfits to complete the introductory collection.


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BU-tiful™ Collection:
Target Consumer

  • Stylish
  • Trend Conscious
  • Observant
  • Independent
  • Creative
  • Confident

Confident girls, between the ages of 4-9, and their mothers seeking products to empower their self-expression through aspirational play. Promotes positive self-image for girls while encouraging their imaginations.